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Trevor Lawrence’s My Cause My Cleats Campaign Drives Record-Breaking Support for Here Tomorrow
JACKSONVILLE, Fla. — January 20, 2026 — Here Tomorrow announced today that the organization raised significant funds and national awareness through Jacksonville Jaguars quarterback Trevor Lawrence’s participation in the NFL’s My Cause My Cleats campaign, resulting in a record-setting month of philanthropic support for the nonprofit’s suicide prevention services.
Since the 2025 My Cause My Cleats Here Tomorrow campaign launched on November 25, Here Tomorrow has received 109 donations totaling more than $695,000, including a donation of $500,000 from a single donor. Throughout the month, Here Tomorrow set a new single-month fundraising record, raising more than $1,200,000 by meeting a $500,000 match grant provided by Joe Kenney, founder of Here Tomorrow. The milestone underscores the growing momentum behind Here Tomorrow’s mission to provide accessible, no-cost, non-clinical mental health support.
Contributions came from supporters across the country, including donors in Colorado, Pennsylvania, New York, Virginia, Delaware, Kentucky, Michigan, Alabama, Rhode Island, North Carolina, Georgia, Illinois, Maryland, and Tennessee, highlighting the campaign’s nationwide reach. Locally, the organization partnered with local businesses including Strings Sports Brewery and Sliders Oyster Bar to raise awareness about Lawrence’s cause and many Northeast Florida locals donated in support.
“My son was such a huge fan of Trevor Lawrence, so it warms my heart to see him support and highlight the incredible mission of Here Tomorrow,” said Marcia Todd, a first time supporter of My Cause My Cleats, who lost her 15-year-old son, Brenden, to suicide five years ago. “As a parent who wishes my son had the opportunity to benefit from their amazing teen program, I’m encouraged for other parents to have access to these life saving resources for their children.”
During the campaign, Here Tomorrow also received its second consecutive $5,000 grant from the Jaguars Foundation, reinforcing the team’s ongoing commitment to mental health and suicide prevention initiatives in Northeast Florida.
“We are incredibly grateful for the awareness and generosity generated through the support of the Lawrence family, the Jacksonville Jaguars and the NFL My Cause My Cleats campaign,” said Terrie Andrews, President and CEO of Here Tomorrow. “The outpouring of donations from across the country allows us to continue removing barriers to mental health care and ensures that anyone who needs help can receive it — at no cost and with no appointment required.”
Here Tomorrow provides a community-based, non-clinical model for suicide prevention that removes barriers to access mental health support for teens, military, veterans, first responders, and adults. Funded completely through philanthropy, the organization provides confidential services both in-person and by phone at no cost to those seeking care with no appointment necessary. The organization was founded in 2021 by Joe Kenney in honor of his son Gary, who died by suicide at the age of 30. Kenney was struck by how difficult it was to find his son the help he needed and created Here Tomorrow to ensure that others would not have to endure such loss.
The Lawrence and Kenney families’ paths first crossed in 2015. Chase Lawrence, Trevor’s brother, was just beginning his art career fresh out of art school and was introduced to Joe’s brother, Bill Kenney, by a mutual friend. He was one of Chase’s first art collectors. Through that relationship he and his wife, artist Brooke Lawrence, learned about Here Tomorrow. Since the organization opened its doors in 2021, Brooke and Chase have created numerous dynamic artworks for the organization on view at their campus in Neptune Beach, Florida.
The NFL’s “My Cause My Cleats” campaign, launched in 2016, empowers football players to wear customized cleats during weeks 12 and 13 of the NFL season. Players select a nonprofit organization that is important to them and then feature the organization on their cleats to raise awareness about the nonprofit’s mission. The artwork for Trevor’s cleats was designed by his brother and sister-in-law, artists Chase and Brooke Lawrence, and then translated to the footwear by Marcus Rivero, known as Soles by Sir. All proceeds from sales go to the respective causes selected by players.
For more information about Here Tomorrow’s My Cause My Cleats campaign, services, as well as employment opportunities, go to heretomorrow.org.
Jacksonville Jaguars Quarterback Trevor Lawrence Selects Here Tomorrow as Nonprofit Partner for “My Cause My Cleats”
JACKSONVILLE, Fla. — November 25, 2025 — Here Tomorrow announced today that the organization will be highlighted by Trevor Lawrence, quarterback of the Jacksonville Jaguars, as part of the National Football League’s “My Cause My Cleats” initiative. Lawrence will wear customized cleats featuring the organization on November 30, 2025, during the Jaguars’ game against the Tennessee Titans at Nissan Stadium in Nashville, Tennessee. The cleats’ artwork was designed by his brother and sister-in-law, artists Chase and Brooke Lawrence, and then translated to the footwear by Marcus Rivero, known as Soles by Sir.
Here Tomorrow provides a community-based, non-clinical model for suicide prevention that removes barriers to access mental health support for teens, military, veterans, first responders, and adults. Funded completely through philanthropy, the organization provides confidential services both in-person and by phone at no cost to those seeking care with no appointment necessary.
The organization was founded in 2021 by Joe Kenney in honor of his son Gary, who died by suicide at the age of 30. Kenney was struck by how difficult it was to find his son the help he needed and created Here Tomorrow to ensure that others would not have to endure such loss.
“We all have someone we know or love who struggles with their mental health. I want everyone out there to know that it is okay to ask for help, and that Here Tomorrow is here for you at no cost with no appointment needed,” said Lawrence. “My family has had a relationship with the Kenney family for many years, and for us this is an opportunity to share their story and the mission of Here Tomorrow with families nationwide.”
The Lawrence and Kenney families’ paths first crossed in 2015. Chase Lawrence was just beginning his art career fresh out of art school and was introduced to Joe’s brother, Bill Kenney, by a mutual friend. He was one of Chase’s first art collectors. Through that relationship he and his wife, artist Brooke Lawrence, learned about Here Tomorrow. Since the organization opened its doors in 2021, Brooke and Chase have created numerous dynamic artworks for the organization on view at their campus in Neptune Beach, Florida. Their most recent work, “Beacon,” was installed in the teen space in September 2025.
“At different times in our lives, we both have struggled with our mental health just like so many other people, and we have lost people we knew to suicide,” said Chase and Brooke Lawrence. “Here Tomorrow is offering something truly unique to help people and their families. We are so inspired by their community of care and grateful to be able to support their mission.”
The NFL’s “My Cause My Cleats” campaign, launched in 2016, empowers football players to wear customized cleats during weeks 12 and 13 of the NFL season. Players select a nonprofit organization that is important to them and then feature the organization on their cleats to raise awareness about the nonprofit’s mission. As part of this year’s initiative, the NFL is partnering with Rayze to create an additional fundraising option for players and their 501c3 nonprofit organizations of choice. All players also have the option to donate their cleats to NFL Auction, where fans can make their favorite player’s custom cleats their own. All proceeds from sales go to the respective causes selected by players.
“It is an honor to have Trevor and the entire Lawrence family come together and help raise awareness about Here Tomorrow,” said Terrie Andrews, President and CEO of Here Tomorrow. “Our goal as an organization is to prevent suicide, one conversation at a time — and it is our hope that with this partnership, we will reach more people and families in need of support.”
In honor of the upcoming “My Cause My Cleats” game, Here Tomorrow encourages Jaguars fans to support its work in the following ways:
- Learn about mental health and suicide prevention resources for yourself or a loved one at HereTomorrow.org.
- Help ensure Here Tomorrow can continue to provide no-cost, no-wait, non-clinical support services through a one-time or recurring monthly donation. All contributions made through December 31, up to $500,000, will be matched by founder Joe Kenney through the organization’s “Go For Two” fundraising campaign.
- Explore opportunities to give back by joining Here Tomorrow’s staff as a Suicide Prevention Specialist. These trained peer support professionals partner with teens and adults navigating mental health and/or substance use challenges to inspire hope, foster connection and guide individuals toward personal wellness goals.
For more information about Here Tomorrow’s My Cause My Cleats campaign, services, as well as employment opportunities, go to heretomorrow.org.
The photo is attached and credited to: Chris Kim/Jacksonville Jaguars
When Terrie Andrews, President and CEO of Here Tomorrow, and Megha Parekh, Executive Vice President and Chief Legal Officer of the Jacksonville Jaguars, connected regarding resources for Jaguars employees, a simple but powerful idea emerged: place Here Tomorrow stickers on every bathroom mirror throughout EverBank Stadium, Daily’s Place, and the Miller Electric Center with a QR code that connects fans directly to our no cost, confidential suicide-prevention support.
With over 67,000 seats, EverBank Stadium creates tens of thousands of touchpoints each season. If just 10,000 fans visit the restroom, that’s 10,000 chances to see or scan a sticker.
In Florida, 3,558 people died by suicide in 2023, including 176 adults in Duval County alone.1
“By putting help right where fans already are, we’re creating safe, accessible moments of connection that could offer a lifeline,” said Andrews. “It’s a simple but meaningful step toward preventing suicide one conversation at a time—and we’re grateful to the Jaguars for making this possible for our community.”
“Even through seemingly joyous celebration at a football game or performance, it’s not always easy to identify someone struggling with their mental health,” said Parekh. “As part of our continued efforts to have a positive impact on the community, it is our privilege to serve as a connection between guests at our venues and the resources provided by Here Tomorrow. Seeking help takes strength, and, if we can help bridge that gap to save a life, we will have succeeded.”
1Florida Department of Health
When she first connected with Here Tomorrow last May, KT’s world felt heavy. She had been hospitalized at Baptist Medical Center Jacksonville after experiencing a mental health crisis, and wasn’t sure what the next step would be.
On her second day there, a Here Tomorrow team member visited her. “He pulled me into a room and asked how I was doing. I said I was fine, and he called me out. He said, ‘You don’t have to be so professional with me. I’m here just to talk.’” That moment of honesty made KT feel seen in a way she hadn’t in a long time.
Finding the Right Support at the Right Time
Before leaving the hospital, she agreed to try Here Tomorrow’s program. She was introduced to Melissa M., her suicide prevention specialist, who would walk alongside her from Day 1 to Day 365. “She was someone I could say anything to. She had so much knowledge, and if I mentioned one little thing, she had a resource,” KT said.
They set goals together, starting with rebuilding her social circle after losing touch with friends. Melissa helped her brainstorm ways to connect with people in a way that supported her as an introvert. They talked through coping skills, worked on reading exercises when she felt overwhelmed, and developed a plan for her to join workout classes as a way to feel healthier and meet new people.
KT came to Here Tomorrow after learning that she has bipolar disorder and borderline personality disorder. Dually diagnosed, she found comfort in her specialist, who has bipolar disorder and ADHD, herself. “Melissa helped me learn how to live with it. She didn’t judge. She just listened and supported me.”
Growing Stronger, One Step at a Time
Over the next year, KT began to see changes in her life. She was promoted at Starbucks, reconnected with old friends, and started to believe that hope was possible. “Melissa shared small things about her own struggles, and now she’s doing so well that she’s helping other people. That gives me hope that maybe someday I can do that too.”
In moments of overwhelm, Melissa was there to guide her through coping skills and grounding exercises. In moments of progress, she was there to celebrate. “I definitely know now that there are people who care, even when I feel like they don’t.”
Nominating Here Tomorrow for a Neighborhood Grant from The Starbucks Foundation
By the time KT reached her one-year milestone with Here Tomorrow, she wanted to give back. Through her job at Starbucks, she learned about The Starbucks Foundation’s Neighborhood Grant program, which allows employees to nominate a local nonprofit organization for funding.
“The first thing I thought of was Here Tomorrow. I’ve been using their resources for almost a year, and I knew the money could help,” she said. During a meeting with other store managers in her district, she shared her story and encouraged them to vote for the organization.
Her nomination was among fewer than six percent selected for funding, resulting in a $1,000 grant for Here Tomorrow.
A Grant with Nationwide Impact
The grant is part of The Starbucks Foundation’s Neighborhood Grants program, a partner-led initiative that has awarded more than 16,000 grants totaling over $25 million since 2019. In 2025, Here Tomorrow was one of just 3,200 organizations selected from more than 56,000 nominations across the U.S. and Canada.
“When I got the email that they got [the grant], I was super happy. I printed it out and put it up in my store. It just felt really good,” KT said. She also shared Here Tomorrow’s resources with her coworkers, knowing firsthand the difference they can make.
Inspiring Others to Reach Out
KT’s story has already made an impact beyond the grant. She has encouraged others to reach out for help and continues to speak about her experience to let people know they are not alone.
If someone asked her what Here Tomorrow is, she would describe it as “a suicide prevention nonprofit with plenty of resources for anyone who needs help with mental health.” But to her, it is more than that. It is the first place where she felt truly heard, the place that helped her start over, and the reason she is looking ahead with hope.
Support Here Tomorrow’s Mission
Thanks to KT’s voice and determination, Here Tomorrow has another resource to keep offering safety planning, goal-setting, and personalized suicide prevention support to others on their own recovery journeys. To learn more about Here Tomorrow or support our work, visit HereTomorrow.org.
The Starbucks Foundation
The Starbucks Foundation strengthens humanity by transforming lives across the world, with a focus on enabling community resiliency and prosperity and uplifting communities affected by disaster. Established in 1997, The Starbucks Foundation is a Section 501(c)(3) charitable organization under U.S. law. Learn more at About Starbucks.
The check is in! The sold-out Ace the Stigma tennis tournament on June 6 raised $23,500 for Here Tomorrow. We’re so grateful to partner with Ace the Stigma on suicide prevention. Thanks as well to Florida Yacht Club for hosting and USTA Florida for promoting. Read more here- https://www.acethestigma.com/itn-jax-triples-event-2025
August 12, 2025
HERE TOMORROW HOSTS ECHO FAIR TO AMPLIFY WELLNESS IN NORTHEAST FLORIDA
NEPTUNE BEACH, Fla. – Here Tomorrow, Greater Jacksonville’s go-to suicide prevention resource, hosts its inaugural ECHO Fair on Saturday, August 23 from 10 am to 1 pm at Jarboe Park (510 Florida Blvd. in Neptune Beach). ECHO stands for Expression, Connection & Healing Opportunity.
The ECHO Fair is free to the public and will connect attendees with Here Tomorrow, located across the street from Jarboe Park, as well as more than 40 other local resources. Among the participating organizations are treatment centers, clinical providers and nonprofits supporting teenagers, military, first responders, the LGBTQ+ community, and individuals experiencing homelessness.
The fair also features engaging speakers, delicious food trucks, and fun activities such as wellness toolboxes, playground scavenger hunts, community art pieces, and teen social media challenges.
“It truly takes a village to provide the care and support everyone deserves on their mental health journey,” says event organizer Maia Savage. “We hope the ECHO Fair shows our community members that they are not alone. There are so many people who are here for them!”
The Here Tomorrow ECHO Fair is sponsored by Sophros Recovery, Sulzbacher, Wekiva Springs Center, Winings Wellness, The Blessing Girl, Tony’s European Auto Service, Design Recovery, Vijapura Psychiatry, Jacksonville-Oceanside Rotary and Healing Hobbies.
Click here for more details about the Here Tomorrow ECHO Fair.
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Media Contact
Joshua Rumberger Rey: 786-554-5667, Joshua.Rey@heretomorrow.org
Interviews and Here Tomorrow Tour Opportunities are Available!
About Here Tomorrow
The mission of Here Tomorrow is to transform lives by building a community where suicide prevention is accessible without barriers. Since 2021, Here Tomorrow’s Certified Recovery Peer Specialists have supported 2,500+ individuals in crisis at no cost and with no wait. All Here Tomorrow services are no cost through an entire year for friends (those feeling hopeless or suicidal) and family (those concerned for a loved one). Here Tomorrow is open 365 days a year at 910 3rd Street in Neptune Beach. Peer support is also provided virtually and by phone at 904-372-9087.
We are excited to announce that Here Tomorrow has been awarded a Red Coats Community Grant from THE PLAYERS Championship. This generous support will bolster our military and first responder program. This grant will enable us to enhance our program and provide any necessary supplies. With this support, we aim to improve the lives of those we serve and provide valuable resources to our community. We look forward to sharing the positive impact of this grant and the progress it will help us achieve. Thank you, THE PLAYERS Championship, for your dedication to supporting our work!
May 12, 2025
DR. TERRIE ANDREWS JOINS SUICIDE-PREVENTION NONPROFIT HERE TOMORROW AS
PRESIDENT & CEO
NEPTUNE BEACH, Fla. – Here Tomorrow, a first-of-its-kind suicide-prevention non-profit serving Greater Jacksonville, has welcomed Dr. Terrie Andrews as its President and CEO.
Dr. Andrews returns to the region after serving as Director of Walmart Health’s national behavioral health program. Prior to that, Dr. Andrews rose from an outpatient psychologist to Vice President of Behavioral Health during a 10-year career with Baptist Health.
After overseeing 500 providers, staff and nursing professionals at Baptist, Dr. Andrews will mentor Here Tomorrow’s team of 17 Certified Recovery Peer Specialists serving individuals experiencing hopelessness or suicidal ideation.
“It’s an honor to lead Here Tomorrow into its next chapter of impact,” says Dr. Andrews. “We’re focused on scaling our reach while staying rooted in our mission – building a community where every person feels they belong and can lead a life worth living.”
Dr. Andrews joins a team that has supported more than 2,400 friends (those feeling hopeless or suicidal) and family (those concerned for a loved one) at no cost and with no wait for an entire year. Dedicated programs at Here Tomorrow serve adults, teens, military and first responders, and are staffed by certified peers with lived experience in recovery from a mental health or substance use disorder.
While with Baptist, Dr. Andrews first engaged with the suicide-prevention organization that she now leads. Dr. Andrews piloted an initiative in 2022 to staff two Here Tomorrow certified peers inside the Baptist Medical Center Jacksonville adult inpatient behavioral health unit.
Within one year, Here Tomorrow peers offered emotional support to more than 500 Baptist patients, led support groups for more than 300 Baptist patients, and inspired 92 individuals in crisis to become Here Tomorrow friends. That collaboration continues with Dr. Andrews at Here Tomorrow’s helm.
“By combining immediate peer support with evidence-based care pathways, we’re breaking down barriers to mental health access and advancing the field of suicide prevention,” says Dr. Andrews.
Click here to learn more about Dr. Andrews. Please contact Joshua Rumberger Rey at 786-554-5667 for interview requests and Here Tomorrow tour opportunities (910 3rd Street in Neptune Beach).
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Media Contact
Joshua Rumberger Rey: 786-554-5667, Joshua.Rey@heretomorrow.org
About Here Tomorrow
The mission of Here Tomorrow is to transform lives by building a community where suicide prevention is accessible without barriers. Since 2021, Here Tomorrow’s Certified Recovery Peer Specialists have supported 2,400+ individuals in crisis at no cost and with no wait. All Here Tomorrow services are no cost through an entire year for friends (those feeling hopeless or suicidal) and family (those concerned for a loved one). Here Tomorrow is open 365 days a year at 910 3rd Street in Neptune Beach and 904-372-9087.
April 21, 2025
HERE TOMORROW GATHERS TO HONOR FALLEN FIRST RESPONDERS, MILITARY ABOARD USS ORLECK
NEPTUNE BEACH, Fla. – Suicide prevention nonprofit Here Tomorrow hosts its third-annual Gather to Honor memorial event aboard the USS Orleck on Saturday, April 26 from 11 am-1:30 pm.
Held each spring, Gather to Honor pays tribute to veterans, active-duty military and first responders who have died by suicide, as well as those recovering from hopeless or suicidal thoughts.
Veterans represented 6.2% of the U.S. adult population and 15.4% of U.S. adult suicides in 2022, based on the National Veteran Suicide Prevention Annual Report. Likewise, the suicide rate among Florida first responders is more than twice that of working-age Floridians, according to the Florida Department of Children and Families.
The Here Tomorrow military & first responder program launched in October 2022, serving more than 175 individuals who’ve served our country and community. Certified Recovery Peer Specialists at Here Tomorrow, who have lived experience overcoming suicidal ideation, are available to assist individuals in crisis 365 days a year, including this Saturday.
“Join us to honor the strength and resilience of our heroes – military, veterans, and first responders – who have faced the darkest battles and chosen to keep fighting,” says Here Tomorrow peer and ex-paramedic Jessi Garrison. “Your support shows them that they’re never alone.”
Gather to Honor speakers will include former Atlantic Beach Police Sergeant Brannon Hicks, who now manages the Here Tomorrow military & first responder program, as well as Sophros Recovery CEO Nick Padlo, a U.S. Army veteran who served in Afghanistan and Iraq. Media interviews will be conducted beginning Saturday at 10:15 am.
The USS Orleck is docked at 610 East Bay Street in Downtown Jacksonville. Attendees can enjoy a free lunch from Mission BBQ and a complimentary tour of the Jacksonville Naval Museum (Home of the USS Orleck).
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Media Contact
Mariel Acosta: 703-565-4464, Mariel.Acosta@heretomorrow.org
About Here Tomorrow
The mission of Here Tomorrow is to transform lives by building a community where suicide prevention is accessible without barriers. Here Tomorrow’s Certified Recovery Peer Specialists have supported more than 2,300 individuals in crisis at no cost and with no wait. All Here Tomorrow services are no cost through an entire year for friends (those feeling hopeless or suicidal) and family (those concerned for a loved one). Here Tomorrow is open 365 days a year at 910 3rd Street in Neptune Beach and 904-372-9087.