Trevor Lawrence’s My Cause My Cleats Campaign Drives Record-Breaking Support for Here Tomorrow

JACKSONVILLE, Fla. — January 20, 2026 — Here Tomorrow announced today that the organization raised significant funds and national awareness through Jacksonville Jaguars quarterback Trevor Lawrence’s participation in the NFL’s My Cause My Cleats campaign, resulting in a record-setting month of philanthropic support for the nonprofit’s suicide prevention services.

Since the 2025 My Cause My Cleats Here Tomorrow campaign launched on November 25, Here Tomorrow has received 109 donations totaling more than $695,000, including a donation of $500,000 from a single donor. Throughout the month, Here Tomorrow set a new single-month fundraising record, raising more than $1,200,000 by meeting a $500,000 match grant provided by Joe Kenney, founder of Here Tomorrow. The milestone underscores the growing momentum behind Here Tomorrow’s mission to provide accessible, no-cost, non-clinical mental health support.

Contributions came from supporters across the country, including donors in Colorado, Pennsylvania, New York, Virginia, Delaware, Kentucky, Michigan, Alabama, Rhode Island, North Carolina, Georgia, Illinois, Maryland, and Tennessee, highlighting the campaign’s nationwide reach. Locally, the organization partnered with local businesses including Strings Sports Brewery and Sliders Oyster Bar to raise awareness about Lawrence’s cause and many Northeast Florida locals donated in support.

“My son was such a huge fan of Trevor Lawrence, so it warms my heart to see him support and highlight the incredible mission of Here Tomorrow,” said Marcia Todd, a first time supporter of My Cause My Cleats, who lost her 15-year-old son, Brenden, to suicide five years ago. “As a parent who wishes my son had the opportunity to benefit from their amazing teen program, I’m encouraged for other parents to have access to these life saving resources for their children.”

During the campaign, Here Tomorrow also received its second consecutive $5,000 grant from the Jaguars Foundation, reinforcing the team’s ongoing commitment to mental health and suicide prevention initiatives in Northeast Florida. 

“We are incredibly grateful for the awareness and generosity generated through the support of the Lawrence family, the Jacksonville Jaguars and the NFL My Cause My Cleats campaign,” said Terrie Andrews, President and CEO of Here Tomorrow. “The outpouring of donations from across the country allows us to continue removing barriers to mental health care and ensures that anyone who needs help can receive it — at no cost and with no appointment required.”

Here Tomorrow provides a community-based, non-clinical model for suicide prevention that removes barriers to access mental health support for teens, military, veterans, first responders, and adults. Funded completely through philanthropy, the organization provides confidential services both in-person and by phone at no cost to those seeking care with no appointment necessary. The organization was founded in 2021 by Joe Kenney in honor of his son Gary, who died by suicide at the age of 30. Kenney was struck by how difficult it was to find his son the help he needed and created Here Tomorrow to ensure that others would not have to endure such loss.

The Lawrence and Kenney families’ paths first crossed in 2015. Chase Lawrence, Trevor’s brother, was just beginning his art career fresh out of art school and was introduced to Joe’s brother, Bill Kenney, by a mutual friend. He was one of Chase’s first art collectors. Through that relationship he and his wife, artist Brooke Lawrence, learned about Here Tomorrow. Since the organization opened its doors in 2021, Brooke and Chase have created numerous dynamic artworks for the organization on view at their campus in Neptune Beach, Florida. 

The NFL’s “My Cause My Cleats” campaign, launched in 2016, empowers football players to wear customized cleats during weeks 12 and 13 of the NFL season. Players select a nonprofit organization that is important to them and then feature the organization on their cleats to raise awareness about the nonprofit’s mission. The artwork for Trevor’s cleats was designed by his brother and sister-in-law, artists Chase and Brooke Lawrence, and then translated to the footwear by Marcus Rivero, known as Soles by Sir.  All proceeds from sales go to the respective causes selected by players. 

For more information about Here Tomorrow’s My Cause My Cleats campaign, services, as well as employment opportunities, go to heretomorrow.org.