Jacksonville Jaguars Quarterback Trevor Lawrence Selects Here Tomorrow as Nonprofit Partner for “My Cause My Cleats”

JACKSONVILLE, Fla. — November 25, 2025 — Here Tomorrow announced today that the organization will be highlighted by Trevor Lawrence, quarterback of the Jacksonville Jaguars, as part of the National Football League’s “My Cause My Cleats” initiative. Lawrence will wear customized cleats featuring the organization on November 30, 2025, during the Jaguars’ game against the Tennessee Titans at Nissan Stadium in Nashville, Tennessee. The cleats’ artwork was designed by his brother and sister-in-law, artists Chase and Brooke Lawrence, and then translated to the footwear by Marcus Rivero, known as Soles by Sir.
Here Tomorrow provides a community-based, non-clinical model for suicide prevention that removes barriers to access mental health support for teens, military, veterans, first responders, and adults. Funded completely through philanthropy, the organization provides confidential services both in-person and by phone at no cost to those seeking care with no appointment necessary.
The organization was founded in 2021 by Joe Kenney in honor of his son Gary, who died by suicide at the age of 30. Kenney was struck by how difficult it was to find his son the help he needed and created Here Tomorrow to ensure that others would not have to endure such loss.
“We all have someone we know or love who struggles with their mental health. I want everyone out there to know that it is okay to ask for help, and that Here Tomorrow is here for you at no cost with no appointment needed,” said Lawrence. “My family has had a relationship with the Kenney family for many years, and for us this is an opportunity to share their story and the mission of Here Tomorrow with families nationwide.”
The Lawrence and Kenney families’ paths first crossed in 2015. Chase Lawrence was just beginning his art career fresh out of art school and was introduced to Joe’s brother, Bill Kenney, by a mutual friend. He was one of Chase’s first art collectors. Through that relationship he and his wife, artist Brooke Lawrence, learned about Here Tomorrow. Since the organization opened its doors in 2021, Brooke and Chase have created numerous dynamic artworks for the organization on view at their campus in Neptune Beach, Florida. Their most recent work, “Beacon,” was installed in the teen space in September 2025.

“At different times in our lives, we both have struggled with our mental health just like so many other people, and we have lost people we knew to suicide,” said Chase and Brooke Lawrence. “Here Tomorrow is offering something truly unique to help people and their families. We are so inspired by their community of care and grateful to be able to support their mission.”
The NFL’s “My Cause My Cleats” campaign, launched in 2016, empowers football players to wear customized cleats during weeks 12 and 13 of the NFL season. Players select a nonprofit organization that is important to them and then feature the organization on their cleats to raise awareness about the nonprofit’s mission. As part of this year’s initiative, the NFL is partnering with Rayze to create an additional fundraising option for players and their 501c3 nonprofit organizations of choice. All players also have the option to donate their cleats to NFL Auction, where fans can make their favorite player’s custom cleats their own. All proceeds from sales go to the respective causes selected by players.
“It is an honor to have Trevor and the entire Lawrence family come together and help raise awareness about Here Tomorrow,” said Terrie Andrews, President and CEO of Here Tomorrow. “Our goal as an organization is to prevent suicide, one conversation at a time — and it is our hope that with this partnership, we will reach more people and families in need of support.”
In honor of the upcoming “My Cause My Cleats” game, Here Tomorrow encourages Jaguars fans to support its work in the following ways:
- Learn about mental health and suicide prevention resources for yourself or a loved one at HereTomorrow.org.
- Help ensure Here Tomorrow can continue to provide no-cost, no-wait, non-clinical support services through a one-time or recurring monthly donation. All contributions made through December 31, up to $500,000, will be matched by founder Joe Kenney through the organization’s “Go For Two” fundraising campaign.
- Explore opportunities to give back by joining Here Tomorrow’s staff as a Suicide Prevention Specialist. These trained peer support professionals partner with teens and adults navigating mental health and/or substance use challenges to inspire hope, foster connection and guide individuals toward personal wellness goals.
For more information about Here Tomorrow’s My Cause My Cleats campaign, services, as well as employment opportunities, go to heretomorrow.org.



